Youngbloods WA is launching Beyond the Brief, a new event format built around the idea that some of the most valuable lessons in our industry happen beyond the work itself.

Each edition will put a particular discipline or skill set under the spotlight, bringing leading industry voices into the conversation to unpack not only what they know, but what they’ve learnt along the way. It’s an opportunity to go deeper into the skills, challenges and experiences that shape how we work, grow and make an impact throughout our careers.

Launching the series this November is Rose Herceg, CEO of WPP AUNZ, with the inaugural event focusing on Account Leads and Strategists.

A respected business leader, strategist and futurist, Rose recently served as President of the Creative Data Jury at Cannes Lions. Through an interactive Q&A, she will explore what it means to truly go beyond the brief, from building stronger client relationships and challenging thinking, to strategic leadership, building your brand and career, and creating meaningful business impact.

The session will provide an opportunity to hear directly from Rose, delve into the experiences and lessons that have shaped her career, and explore the skills that help Account Leads and Strategists extend their influence beyond simply delivering the work.

While the inaugural edition has been developed with Account Leads and Strategists front of mind, Beyond the Brief is open to everyone across the industry, with future editions set to explore different disciplines, skill sets and perspectives.

Cost: $20
Time: 7:30AM - 9AM
Date: Tuesday, 17 November 2026
Location: The Brand Agency, Kings Square 1, Level 2, 556 Wellington Street - corner of King St, Perth



SECURE YOUR TICKET