The Hard Sell
Round 2

A YOUNGBLOODS CREATIVE COMPETITION WHERE YOU’VE GOTTA SELL A BRAND’S PRODUCT TO ITS LEAST LIKELY AUDIENCE.

Well, well, well. Back for more, hey? Your thirst for solving impossible briefs wasn’t quenched by selling Valentine’s Day chocolates to single people? Or maybe you’re a first-timer, and you have no idea what we’re talking about. Hold my beer because it’s time for another round of The Hard Sell, the creative competition where you’ve gotta sell a brand’s product to its least likely audience. The kind of brief that you’d never get at your day job, but you’d totally cheat on your other briefs with. Entries will be judged by some of the best creatives in the biz, plus if you win, you’ll score yourself a seriously good-looking prize. Like a year’s supply of Gage Roads beers, with a carton a month for 12 months. And it’s totally free, so cheers to that! Are you ready for round two?

BRIEF #2

Brand: Gage Roads

Product: Any of their delicious craft beers

Target Audience: Beer drinkers who refuse to drink anything but VB, Tooheys, XXXX or Emu Export

Proposition: Broaden your beers horizons

Thirsty? Check out the full brief and more info here.


FULL BRIEF


WHO CAN APPLY
The Hard Sell is open to anyone with less than 5 years experience working in a creative department.

THE PRIZE
A year’s supply of Gage Roads Beer (one carton a month for 12 months). Delicious. Plus you’ll have your work judged by some of the best creatives in the biz and gain some serious bragging rights.

JUDGES
Gary Tranter, Chief Creative Officer at ADNA Global
Matt Chandler, Executive Creative Director at DDB Sydney
Jessamy Ross, Senior Copywriter at VMLY&R Brisbane
Liz Hammond, Creative Director at Rare

TIMINGS
Submissions are due Friday 25th November 2022, 5 pm AEST. So get cracking!

ENTRY COST
Completely freeee. Yipeeee!

HOUSE RULES
Entries need to be in black & white and supplied on one A3 page.
All images must be hand-drawn (not computer generated).
No video submissions.
Insight and simplicity is key, so keep it simple.

SUBMISSION
When you’re ready to submit, you'll find everything you need right here.

SUBMIT


Good luck Youngbloods!

View the full T&C’s

T&C's