The Hard Sell
A YOUNGBLOODS CREATIVE COMPETITION WHERE YOU’VE GOTTA SELL A BRAND’S PRODUCT TO ITS LEAST LIKELY AUDIENCE.
Well, well, well. Back for more, hey? Your thirst for solving impossible briefs wasn’t quenched by selling Valentine’s Day chocolates to single people? Or maybe you’re a first-timer, and you have no idea what we’re talking about. Hold my beer because it’s time for another round of The Hard Sell, the creative competition where you’ve gotta sell a brand’s product to its least likely audience. The kind of brief that you’d never get at your day job, but you’d totally cheat on your other briefs with. Entries will be judged by some of the best creatives in the biz, plus if you win, you’ll score yourself a seriously good-looking prize. Like a year’s supply of Gage Roads beers, with a carton a month for 12 months. And it’s totally free, so cheers to that! Are you ready for round two?
Brand: Gage Roads
Product: Any of their delicious craft beers
Target Audience: Beer drinkers who refuse to drink anything but VB, Tooheys, XXXX or Emu Export
Proposition: Broaden your beers horizons
Thirsty? Check out the full brief and more info here.
WHO CAN APPLY
The Hard Sell is open to anyone with less than 5 years experience working in a creative department.
A year’s supply of Gage Roads Beer (one carton a month for 12 months). Delicious. Plus you’ll have your work judged by some of the best creatives in the biz and gain some serious bragging rights.
Gary Tranter, Chief Creative Officer at ADNA Global
Matt Chandler, Executive Creative Director at DDB Sydney
Jessamy Ross, Senior Copywriter at VMLY&R Brisbane
Liz Hammond, Creative Director at Rare
Submissions are due Friday 25th November 2022, 5 pm AEST. So get cracking!
Completely freeee. Yipeeee!
Entries need to be in black & white and supplied on one A3 page.
All images must be hand-drawn (not computer generated).
No video submissions.
Insight and simplicity is key, so keep it simple.
When you’re ready to submit, you'll find everything you need right here.
Good luck Youngbloods!
View the full T&C’s