The HARD SELL
A YOUNGBLOODS CREATIVE COMPETITION WHERE YOU’VE GOTTA SELL A BRAND’S PRODUCT TO ITS LEAST LIKELY AUDIENCE.
Reckon you could sell Jetstar to the filthy rich? Or Contiki Tours to senior citizens? Well, good news is, you’re gonna get plenty of briefs just like that in The Hard Sell. A creative competition where you’ve gotta sell a brand’s product to its least likely audience. Would we ever receive a brief like that in our day job? Not in a million years. But that’s the challenge. Entries will be judged by some of the best creatives in the biz, plus if you win, you’ll score yourself a seriously good-looking prize. Like a year’s supply of Cadbury choccie. Oh, and guess what? It’s free. Yipeeee! Ready for your first brief?
Product: Cadbury Roses Gift Box.
Target Audience: Thirty, flirty and looking for self-love.
Proposition: Sell Valentine’s Day chocolate to single people.
Hungry? Check out the full brief here.
WHO CAN APPLY
The Hard Sell is open to anyone with less than 5 years experience working in a creative department.
A year’s supply of Cadbury Roses. Delicious. Plus you’ll have your work judged by some of the best creatives in the biz and you’ll go down in history as the first person to win The Hard Sell.
Mondelez Senior Marketing Manager, Kathy De Lullo
DDB ECD, Matt Chandler
The Monkeys CCO, Tara Ford
Ogilvy ECD, David Ponce De Leon
CHE Proximity Creative Director, Amy Weston
Submissions are due Tuesday 7th December 2021, 5pm AEST. So get cracking.
Completely freeee. Yipeeee!
Entries need to be in black & white and supplied on one A3 page.
All images must be hand-drawn (not computer generated).
No video submissions.
Insight and simplicity is key, so keep it simple.
When you’re ready to submit, just click this lil’ button and upload your A3 page.
Good luck Youngbloods!
View the full T&C’s
And the rules: